Search behavior is changing. Users now ask their questions to ChatGPT, Gemini or Perplexity, and in Google they meet an AI summary above the results list. If your brand is not mentioned in these answers, even a good ranking may not put you in front of a potential customer at the moment they decide.
GEO consulting aims to help your brand be understood as a source in this new search environment, be found trustworthy and increase the likelihood of being included in answers. Our work does not replace classic SEO; it is built on top of it.
What Is GEO and How Is It Different from SEO?
GEO (Generative Engine Optimization) is the optimization done so that content and a brand are correctly understood by generative AI systems and can be used as a source in answers.
| Topic | Classic SEO | GEO |
|---|---|---|
| Goal | Top positions in search results | Appear as a source and recommendation in AI answers |
| Success measure | Rankings, clicks, traffic | Being mentioned in answers, being cited as a source, brand searches |
| Content approach | Keyword and page optimization | Clear answers, topic completeness, verifiable information |
| Technical focus | Crawling, indexing, speed | In addition: structured data, bot access, entity clarity |
| Authority | Backlinks and content quality | E-E-A-T, brand consistency, citations on trusted sources |
The two approaches complement each other.
How Does AI Choose a Source?
How these systems work internally is not shared transparently and keeps changing, so the framework below is not a fixed rule but a simplified model we use to plan the work.
- Access and discovery: The system must be able to find and crawl the pages that can answer the question. Sites that cannot be crawled or have technical problems drop out at this stage.
- Understanding: It must be clear what the content is about and which brand, person or topic it belongs to. Clear headings, consistent naming and structured data help here.
- Trustworthiness: The source’s expertise, accuracy and reputation on external sources are evaluated. The E-E-A-T approach supports this stage.
- Usability: Content that answers the question directly and in a summarizable way is easier to use in an answer.
GEO work addresses each of these steps separately.
GEO Consulting Scope
AI Visibility Audit
We define the questions that matter for your brand (service search, comparison, price, “best” type questions) and test them in ChatGPT, Gemini, Perplexity and Google AI answers. We report how much your brand and your competitors are mentioned, which sources are shown and whether the information in the answers is correct. Seeing wrong or outdated information points to content and source problems that need fixing.
Citable Content Strategy
We shape your content into a form that AI can understand and summarize:
- Short summary blocks that answer the question directly
- A question-and-answer structure and FAQ sections
- Content clusters that cover the topic from every angle
- Information that is current, sourced and based on your brand’s own experience
- Comparison tables and clear definitions
In this work we use AI only as a supporting tool and ensure accuracy and originality with expert review.
Technical Foundation and Structured Data
- Planning and implementing the scope of structured data (schema markup)
- Organizing robots.txt and llms.txt, which manage AI bots’ access to the site
- Checks on crawlability, site speed and content visibility
- Consistent use of brand, person and service names across the site
We apply this approach on our own site as well: we use an llms.txt file, FAQ schemas and structured data.
Authority and E-E-A-T Work
AI systems tend to prefer trusted sources, so we strengthen the signals of expertise, experience and trustworthiness:
- Making author and expert profiles visible and verifiable
- Strengthening the about, contact and references pages
- Consistent information on the Google Business Profile and other corporate profiles
- A plan for natural citations and content partnerships on trusted sites
We do not use methods such as spam links, fake reviews or misleading citations.
How We Work
Timelines vary with the scope of the project; the flow below shows the order of a typical engagement.
- Audit and analysis: Defining the target questions, reviewing the current state and competitors in AI answers, and identifying technical and content gaps.
- Strategy and roadmap: A sequenced implementation plan for priority pages, the content plan, technical fixes and authority work.
- Implementation: Producing and updating content, schema and technical adjustments, and authority work.
- Measurement and improvement: Regular testing of the defined questions, tracking Search Console data, brand searches and conversions, and updating the plan periodically.
How Are Results Measured?
There is no standardized, complete measurement method that everyone can use for AI answers. Answers can change by user, time and platform. So instead of relying on a single number, we read several indicators together:
- Whether your brand is mentioned and cited as a source in the defined question set
- Impression, click and average position trends in Search Console
- Changes in brand-name searches and direct traffic
- Conversions such as forms, calls and quote requests
We set the expectation clearly from the start: we cannot guarantee which page will appear in which answer. What we do guarantee is that the work is carried out transparently and that what changed is reported.
Who Is GEO Consulting For?
- Businesses whose customers ask questions and compare options before looking for services and products
- Trust-based service areas such as law, healthcare, accounting and real estate
- B2B companies and companies that produce expertise content
- E-commerce sites and brands that offer category-level information
- Brands that are mentioned incorrectly or incompletely in AI answers
In regulated industries (healthcare, for example), advertising and promotion rules set the framework of the work; in these areas we produce information-focused content that complies with the regulations.
An Approach That Moves Together with Classic SEO
GEO work is not a magic fix on its own. A crawlable, fast and high-quality site is still the foundation of everything. If you would also like to review these foundations on your current site, see our SEO consulting service. If you are wondering how AI could be used in your own business processes, see our AI consulting page.
Let’s look together at how your brand appears in AI answers today. Reach us through the form above and we will prepare a quote specific to your needs.